Sunday, March 17, 2013

How do you dare yourself? #RoxyDares

Like its heart shaped logo, Roxy seem to have been at the heart of women's lifestyle clothing and apparel since I started surfing over a decade ago. Tough but feminine, functional yet fashionable, Roxy is one of the original female lifestyle and extreme sport brands that is standing the test of time.

Following the success of their #lettheseasetyoufree campaign, they’re ruffling up a lot of chicks’ feathers with the new #RoxyDares competition, calling for all Roxy girls to let them know how they make every day an adventure. The prize, a chance for to win a Roxy trip of a lifetime (boat in the Maldives anyone?) with five other winners from around the globe - plus a nice cool $5,000 in your pocket. Oh, and it's a great marketing and social media campaign too.

Entrants need to submit either a one minute video or three photographs and 150 word piece on how you dare yourself, make every day an adventure, live a unique life, and how you aim to dream big.

Now, just which photographs to select…?

More information from Roxy here.